Marketing Communication

Marketing Analytics

Marketing Technology

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Data Collection and Management

Data Collection and Management

Implementing tools for collecting and managing marketing data.

Performance Marketing and Tracking

Performance Marketing and Tracking

Tracking and analysing KPIs across marketing channels for performance

Customer Segmentation and User Profiling

Customer Segmentation and User Profiling

Segmenting customers using data for targeted marketing efforts.

Predictive Analytics

Predictive Analytics

Using advanced analytics to predict trends and outcomes.

ROI Analysis

ROI Analysis

Analysing ROI by comparing customer acquisition costs to revenue.

A/B Testing

A/B Testing

Conducting A/B tests to optimize conversion rates.

Digital Analytics

Digital Analytics

Utilizing analytics tools to analyse marketing data across channels.

Data Visualisation

Data Visualisation

visualizing marketing data for intuitive decision-making with charts & dashboards.

Measurement and Optimisation

Measurement and Optimisation

Using first and third-party data to measure and optimize campaigns.

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