Marketing Communication
Marketing Analytics
Marketing Technology
Data Collection and Management
Implementing tools for collecting and managing marketing data.
Performance Marketing and Tracking
Tracking and analysing KPIs across marketing channels for performance
Customer Segmentation and User Profiling
Segmenting customers using data for targeted marketing efforts.
Predictive Analytics
Using advanced analytics to predict trends and outcomes.
ROI Analysis
Analysing ROI by comparing customer acquisition costs to revenue.
A/B Testing
Conducting A/B tests to optimize conversion rates.
Digital Analytics
Utilizing analytics tools to analyse marketing data across channels.
Data Visualisation
visualizing marketing data for intuitive decision-making with charts & dashboards.
Measurement and Optimisation
Using first and third-party data to measure and optimize campaigns.
